I work with ambitious teams to develop their marketing strategies, attract top talent, and activate sustainable growth.

Hi, I’m Fernanda

Fernanda Chouza
Squiggles

Our process

From zero traction to predictable growth

  • We'll align on your growth model and the key bets that will drive your business. Together, we'll define revenue levers and build a strategic roadmap tied to business targets. I'll create messaging that connects product truth to market need and develop clear positioning against competitors.

    Deliverables:

    • Growth hypothesis & revenue model

    • Strategic marketing roadmap

    • Messaging framework & positioning strategy

    • ICP definition & competitive analysis

    • Key metrics & success criteria

    The result: foundations that align your entire go-to-market strategy.

  • We'll map your 12-month outcomes to specific roles and build the right team to deliver them. I'll partner with recruiters as hiring manager for full-time roles and tap proven contractors from my network. With clear systems and hands-on onboarding, your team hits the ground running.

    Deliverables:
    12-month outcomes & hiring roadmap

    • Role definitions & job descriptions

    • Contractor/agency recommendations

    • Team onboarding & training plans

    • Accountability frameworks

    The result: a team hired to deliver outcomes, not fill generic positions.

  • With strategy and team in place, we shift to disciplined execution. I'll lead quarterly planning, establish accountability frameworks, and work alongside your team to ship campaigns that generate pipeline. Through hands-on coaching and proven playbooks, we'll build momentum while developing your team's capabilities.

    • Quarterly marketing plans & OKRs

    • Campaign playbooks & templates

    • Performance dashboards

    • Team coaching & 1:1s

    • Documented processes for scale

    The result: a team that delivers predictable growth well after I'm gone.

Our packages

Options for working together

ZERO to 100

Our flagship offering. Build your marketing team from scratch.

Strategy → Team → Execution.

6-month commitment

TEAM COACH

Strategic planning & coaching for teams ready to level up.

3-month commitment

SPRINT

Bespoke package to hit critical milestones with focused execution.

3-month commitment

Amar Hanspal

“Fernanda gave us the clarity and structure we needed during a critical time. She helped us figure out who we were talking to, what we wanted to say, and how to measure success. Most importantly, she built a go-to-market engine that works and that we can build on.”

Amar Hanspal

CEO at Motif

Vikas Bhagat

“Fernanda built a strong team and has been hyper-focused on bringing out the best in them. She has not backed away from setting high expectations and pushing her team to meet those standards.”

Vikas Bhagat

Senior Director, Head of Product Marketing at Webflow

Caroline Ren

“I have never had a manager be so intentional and thoughtful about how to set me up for success in my career.”

Caroline Ren

Product Marketing Lead at Webflow