I work with ambitious teams to develop their marketing strategies, attract top talent, and activate sustainable growth.

process

From zero traction to predictable growth

  • We'll start by understanding where you are in your journey - whether you're still finding product-market fit or ready to scale. Together, we'll define what "growth" means for your specific stage and create the strategic foundations to get there.

    Together, we'll identify your ideal customers, create messaging that actually resonates, and build a roadmap that gets you from where you are to where you want to be.

    Deliverables:

    • Product-market fit assessment & growth readiness evaluation

    • Growth hypothesis & revenue model

    • Strategic marketing roadmap

    • Messaging framework & positioning strategy

    • ICP definition & competitive analysis

    • Key metrics & success criteria

    The result: a clear path forward with foundations that grow with you.

  • We'll map your 12-month outcomes to specific roles and build the right team to deliver them. I'll partner with recruiters as hiring manager for full-time roles and tap proven contractors from my network. With clear systems and hands-on onboarding, your team hits the ground running.

    Deliverables:
    12-month outcomes & hiring roadmap

    • Role definitions & job descriptions

    • Contractor/agency recommendations

    • Team onboarding & training plans

    • Accountability frameworks

    The result: a team hired to deliver outcomes, not fill generic positions.

  • With strategy and team in place, we shift to disciplined execution. I'll lead quarterly planning, establish accountability frameworks, and work alongside your team to ship campaigns that generate pipeline. Through hands-on coaching and proven playbooks, we'll build momentum while developing your team's capabilities.

    Deliverables:

    • Quarterly marketing plans & OKRs

    • Campaign playbooks & templates

    • Performance dashboards

    • Team coaching & 1:1s

    • Documented processes for scale

    The result: a team that delivers predictable growth well after I'm gone.

Squiggles

packages

Options for working together

ZERO to 100

Our flagship offering. Build your marketing team from scratch.

Strategy → Team → Execution.

TEAM COACH

Strategic planning & coaching for teams ready to level up.

SPRINT

Crystallize strategy, sharpen messaging, and align your team for immediate execution.

Amar Hanspal

“Fernanda gave us the clarity and structure we needed during a critical time. She helped us figure out who we were talking to, what we wanted to say, and how to measure success. Most importantly, she built a go-to-market engine that works and that we can build on.”

Amar Hanspal

CEO at Motif

“Fernanda ramped up quickly and immediately began delivering value. As the sole PMM supporting our GTM initiative, she aligned cross-functional teams, introduced clear frameworks, and translated our product’s value into messaging that helped customers understand and adopt what we were launching.”

Katie Chan

Revenue Operations at Render