I work with ambitious teams to develop their marketing strategies, attract top talent, and activate sustainable growth.

process

From zero traction to predictable growth

  • Build the foundations that turn product vision into market traction. In this phase we define your ideal customer, codify messaging that resonates, and create the roadmap to test and prove your growth hypotheses.

    Deliverables:

    • Product-market fit assessment & growth readiness evaluation

    • Growth hypothesis & revenue model

    • Strategic marketing roadmap

    • Messaging framework & positioning strategy

    • ICP definition & competitive analysis

    • Key metrics & success criteria

    The result: clarity on who you serve, how you win, and what success looks like.

  • Map your 12-month outcomes to specific roles and build the team to deliver them. Recruit for impact and align talent with clear systems and onboarding.

    Deliverables:

    • 12-month outcomes & hiring roadmap

    • Role definitions & job descriptions

    • Contractor/agency recommendations

    • Team onboarding & training plans

    • Accountability frameworks

    The result: a team designed to deliver measurable results.

  • Turn early traction into repeatable revenue by working hand-in-hand with sales and revenue leaders. This sprint focuses on proving how the product sells, building the first commercial playbook, and setting sales up to win deals before scaling.

    Deliverables:

    • Sales deck and talk track

    • Competitive messaging & battlecards

    • Role-specific messaging

    • Case studies & proof points

    • Objection handling guide / FAQ

    • Qualification guides

    The result: a repeatable sales motion & playbook.

  • I'll lead campaign planning, establish accountability frameworks, and work alongside your team to ship campaigns that generate pipeline. Through hands-on coaching and proven playbooks, we'll build momentum while developing your team's capabilities.

    Deliverables:

    • Quarterly marketing plans & OKRs

    • Campaign playbooks & templates

    • Performance dashboards

    • Team coaching & 1:1s

    • Documented processes for scale

    The result: a team that delivers predictable growth well after I'm gone.

Squiggles

packages

Flexible ways to work together

ZERO to 100

Our flagship offering. Build your marketing team from scratch.

→ PMM foundations

→ Team design

→ Sales & Revenue Enablement

→ Campaign Execution

MODULAR SPRINTS

Focused engagements on the areas that matter most right now.

Sprints blend workshops, deliverables, advisory, and coaching to help you hit critical milestones.

WORKSHOPS

We enjoy collaborating with venture firms and incubators to bring best practices and frameworks to their founders.

Amar Hanspal

“Fernanda gave us the clarity and structure we needed during a critical time. She helped us figure out who we were talking to, what we wanted to say, and how to measure success. Most importantly, she built a go-to-market engine that works and that we can build on.”

Amar Hanspal

CEO at Motif

“Fernanda ramped up quickly and immediately began delivering value. As the sole PMM supporting our GTM initiative, she aligned cross-functional teams, introduced clear frameworks, and translated our product’s value into messaging that helped customers understand and adopt what we were launching.”

Katie Chan

Revenue Operations at Render